Artes de Ilusión

About

Operators who also invest.

Artes de Ilusión starts and runs its own AI and software companies, and invests in startups and service businesses outside the group. Both are funded by a small group of investors.

01

What we do

In our own companies, we decide what to build, hire the team and run the business once it's live. In the businesses we back, we put in capital and help founders with product, hiring and operations when they ask.

02

Why AI

Most of our new products are built on AI. We focus on software people use every week for real work, not on demos.

We invest in the kind of work we do ourselves.

  • Ownership

    In the companies we build, we hold control and carry the responsibility.

  • Operation

    We run companies ourselves, so we know what founders deal with day to day.

  • Long holding

    We don't build or invest to sell quickly. We plan to stay for years.

Focus

Sectors

Most of the group sits in AI and software. We also invest in service businesses with real customers and steady demand.

  • Artificial Intelligence

    AI products and automation tools we build or invest in.

  • Software & SaaS

    Subscription software and platforms owned by the group.

  • Digital Products

    Consumer and B2B products we run day to day.

  • Technology Operations

    Shared infrastructure, systems and teams used across our companies.

  • New companies

    Companies started inside the group and run by our own teams.

  • Services

    Service businesses with real customers and repeat demand, such as marina and boat care.

Group

What's in the group

  • AI companies

    Companies we started around AI products, from first version to paying users.

  • Software

    Software businesses owned and run by the group.

  • Startup investments

    Stakes in startups and service businesses outside the group, run by their founders.

  • Shared technology

    Tools and systems we reuse so each new company starts faster.

  • New companies

    Companies we're starting now, staffed from inside the group.

Investors

Interested in investing?

We take capital from a small number of investors. Email us with a short introduction.

info@artesdeilusion.com
  1. 01

    Direct contact with the people making the decisions.

  2. 02

    Regular reports on every company and investment, including the parts that aren't working.

  3. 03

    Exposure to the whole group: our own companies and the businesses we back.