Artes de Ilusión

Artes de Ilusión starts and runs its own AI and software companies, and invests in startups and service businesses outside the group. Capital for both comes from a small group of investors.

Companies we start and run
Build
Startups and service businesses we invest in
Back
Cities
0
Main focus
AI

About

Operators who also invest.

We start companies, staff them and run them ourselves. We also invest in startups and service businesses outside the group, where our operating experience is useful to the founders.

About the group
Companies we buildBusinesses we back
Where they come fromWe start themFounders we choose
Who runs themOur own teamsTheir founders
Our stakeControlA meaningful share
What we bringProduct, team, operationsCapital and operating experience
How long we stayFor yearsFor the long run

Allocation

Where the capital goes.

Investor capital is split between the companies we build and the businesses we back: AI, software and services.

Approximate share of capital and time

  • 0%Artificial Intelligence
  • 0%Software & SaaS
  • 0%Services
  • 0%New companies

Investments

How investor capital is used.

We raise from a limited number of investors and put that capital into our own companies and into the businesses we invest in.

Read the details
  1. 01

    Two ways in

    Some companies we build ourselves, with our own team running product, engineering and operations. Others are startups and service businesses founded by other people, where we invest and stay involved.

  2. 02

    A small group of investors

    Capital comes from a limited number of investors. We don't run open rounds, and we don't take money from people we haven't met.

  3. 03

    Where we invest

    We invest in AI and software startups, and in service businesses with steady demand, such as marina and boat care.

  4. 04

    Plain reporting

    Investors get regular updates on every company and every investment: revenue, costs, usage and what isn't working.

  5. 05

    Long holding periods

    We don't plan quick exits. We run our own companies for years and stay in our investments for the long run. Investors should expect the same horizon.

  6. 06

    Getting in touch

    If you're interested in investing with us, email us with a short introduction. We reply to every inquiry.

Investors

Interested in investing?

We take capital from a small number of investors. Email us with a short introduction.

info@artesdeilusion.com
  1. 01

    Direct contact with the people making the decisions.

  2. 02

    Regular reports on every company and investment, including the parts that aren't working.

  3. 03

    Exposure to the whole group: our own companies and the businesses we back.